In the last class for design thinking start-ups on Friday December 7, 2018 we had a Dragons’ Den day. The aim of this was to give us the chance to present our idea in front of experts as well as our classmates. This was helpful as it allowed us to receive comments, advice or any other criticism, which meant that we would be better informed about whether our product was really needed, whether it would be easy to build (realistic), and whether it would make profits and be easy to distribute.
Before the Dragons’ Den, we had to complete an entry form for the Bright Idea competition. At the end of the year the team who wins will receive £1000, which can be considered as funding to complete and spread out the business.
In the Dragons’ Den each group was allowed 5 minutes to present their idea plus 10 minutes for Q and A. We were not allowed to have presentation slides, but we could use posters instead and we were able to take along our prototype and any other things that could help to deliver our message.
The experts marked us on the following:
- Elevator pitch
- The need or problem we are solving
- The product
- Presentation skills
Out product is called the FoldAble tray. It is for wheelchair users who have difficulties with finding an appropriate table when they go out. The aim of the FoldAble tray is to improve their experience when going out and to make them feel confident, self-assured and independent. What makes the FoldAble tray special is that it is foldable, convenient, lightweight and portable.
The members of my group are Aman, Claudia and Najma. I am so glad to work with these organised and professional people. We scheduled dates and times for meetings with plans for each day. There were many tasks that needed to be completed in a short time, such as filling out the form, building a prototype, creating posters, searching for competitors, prices and others. After we had met all the requirements, we started practising. We wrote a script and distributed the speech between us. Each one of us started to practise alone, then we met many times to practise as a group. We practised in the library, and we stood up and did it as if it were real. The students there were looking at us, wondering what we are doing, but we did not care and we believed that practising in an open area would make us more confident.
Finally, we successfully presented our business idea in front of the expert judges, classmates, teacher and some guests. They liked our product and gave us some comments on how we could improve it. We wrote them down so that we can work on them in the next step. I am looking forward to seeing our product become real.